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She did, however, disclose that Beauty Pie had recently taken on venture capital investment - the first time she has taken outside funding for any of her businesses. Kilgore said that since March memberships and revenue are both up significantly, though she declined to provide figures for the company. Others have noted that at a time when the sector is heaving with innovation and choice, not all beauty aficionados will want to commit their beauty budget in one place, and that the multiple levels of membership could be confusing to some shoppers. Some industry observers have pointed out that for a Beauty Pie membership to make financial sense in terms of overall savings, the volume of purchases has to be well into the hundreds of dollars. The reason being it's a really good idea.” If you are almost too terrified to do something, there is usually a reason. If she had given in to her fears, she said, “I would hate myself. I knew making customers feel good like that had real power, even if it would also put some noses in the industry out of joint.” That they could access beauty at real cost, meaning they could go on and afford and explore so much more in terms of great products.
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“That they were getting a great deal by cutting out the middlemen. “I suddenly thought, ‘What if all the women who usually buy these products in Sephora or department stores could have this feeling that I have right now?’” Ms.
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She had about $5,000 worth of free samples from local factories in a shoulder bag. Kilgore one afternoon in a Milan train station as she made her way back from a beauty manufacturing region in Italy known as Lipstick Valley.
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With Beauty Pie, members can get regular deliveries of Japanese skin cleansers and South Korean serums, Italian lipsticks and perfumes sourced from Grasse in France, all of which arrive in signature rosy pink packaging. Members pay a monthly membership fee for backdoor access to some of the world’s best fragrance, skin care and cosmetics factories, many of which supply big-name luxury brands that go on to charge sky-high multiples for the products once they are stamped with their logo. But Beauty Pie? Beauty Pie eclipses the rest.”īeauty Pie, which has its headquarters in London, began operations four years ago and is a buyers’ club for beauty addicts. “I’ve had some good ones in the past,” Ms.